Terms of Service

The First Ten (“the platform”) is operated by The First Ten Ltd (company number 17155442), a company registered in England and Wales (“we”, “us”, “our”). Contact: hello@thefirstten.io.

The First Ten is a digital professional development platform that provides AI-facilitated self-reflection sessions for career development. Each session produces a personalised working document based on your responses. Sessions are grouped into programmes of three. The platform is a self-guided tool — it is not a career advisory, coaching, legal, financial, medical, or therapeutic service.

You must be at least 18 years of age to use The First Ten. By creating an account or using the service, you confirm that you are 18 or older and have the legal capacity to enter into these terms.

The diagnostic is free. The opening part of each session can be started without payment.

Free first session. Each new account receives one free session credit, which unlocks one complete session of your choice at no cost. The free credit is limited to one per person, has no cash value, and cannot be transferred or exchanged. We may change or withdraw the free-session offer for new accounts in future; this does not affect a credit already granted to you.

Programmes. Sessions are sold as programmes. A programme (its three sessions and the check-in sixty days after you start) and full access (all three programmes) each require a one-time payment. All purchases grant lifetime access to the purchased sessions, including future updates. Payments are processed through Stripe. Single sessions and three-session packs bought before 25 September 2026 keep their access, and any unused credits can still be used.

Digital content and your cancellation right. Sessions are digital content supplied immediately after purchase. If you are a consumer in the UK, you would normally have 14 days to cancel a purchase of digital content under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013. By completing a purchase you expressly request immediate access to the digital content and acknowledge that you lose this statutory 14-day cancellation right once supply begins, meaning once you open or claim a purchased session (or, for full access, once any session is unlocked). Unused credits have not been supplied, so you may cancel them within 14 days of purchase. This does not affect our satisfaction guarantee below or your other statutory rights.

Satisfaction guarantee. If you complete a session you paid for in full and do not find it useful, you may request a full refund of that purchase within 30 days by emailing hello@thefirstten.io. No form, no friction. Refunds are issued to the original payment method and typically processed within 5–10 business days.

Outside of the satisfaction guarantee and the cancellation right described above, purchases are non-refundable except where required by applicable consumer protection law (including the UK Consumer Rights Act 2015, under which digital content must be of satisfactory quality, fit for purpose and as described).

Sessions use AI (powered by Anthropic’s Claude) to facilitate guided self-reflection exercises. The personalised documents (“documents”) produced — including evidence briefs, positioning briefs, signal maps, and all other session outputs — reflect your own inputs and thinking. They do not constitute professional career advice, legal advice, financial advice, medical advice, or therapeutic guidance.

The AI acts as a facilitation tool, not an advisor. It does not have access to your full professional context and cannot guarantee the accuracy, completeness, or suitability of any output for your specific circumstances. You are solely responsible for reviewing all documents before use and for any decisions or actions you take based on them.

The First Ten makes no representations or warranties regarding career outcomes, job offers, promotions, salary changes, or any other professional results arising from use of the platform or its documents.

You retain ownership of all responses and data you provide during sessions. We do not use your personal responses to train AI models. Your session data is stored solely to provide the service and can be deleted upon request.

You are responsible for maintaining the security of your account. Access is tied to the email address used for authentication. Do not share your magic link or account credentials.

You agree not to use The First Ten to:

• Input content that is unlawful, abusive, threatening, defamatory, or otherwise objectionable
• Attempt to extract, reverse-engineer, or reproduce the underlying prompts, frameworks, or methodologies
• Resell, redistribute, or commercially exploit the session content, documents, or any AI-generated output
• Use automated tools (bots, scrapers) to access or interact with the platform
• Impersonate another person or misrepresent your affiliation with any entity

We reserve the right to suspend or terminate accounts that violate these terms, without prior notice and without refund.

The session frameworks, prompts, and structural methodologies are the intellectual property of The First Ten. You may not reproduce, redistribute, or resell the session content or documents for commercial purposes. You retain the right to use your documents for your own personal and professional purposes.

The First Ten involves guided self-reflection that may surface strong emotions, difficult memories, or uncomfortable truths about your professional life. This is by design — the sessions are built to be honest, not comfortable.

However, The First Ten is not a mental health service, therapy, counselling, or crisis intervention tool. If any session triggers distress that feels unmanageable, please stop and seek support from a qualified professional. In the UK, you can contact the Samaritans (116 123) or your GP.

By using the platform, you acknowledge that you are in a suitable emotional state to engage with challenging self-reflection exercises and accept responsibility for managing your own wellbeing throughout the process.

The First Ten is provided “as is” without warranty of any kind, express or implied, including but not limited to warranties of merchantability, fitness for a particular purpose, or non-infringement.

To the maximum extent permitted by applicable law, The First Ten Ltd and its directors, officers, and contractors shall not be liable for any career outcomes, business decisions, missed opportunities, lost earnings, emotional distress, or any indirect, incidental, special, consequential, or punitive damages arising from your use of the platform, its sessions, the AI-generated content, or the documents produced.

Without limiting the above, we specifically disclaim liability for any decisions you make based on AI-generated insights, pattern analyses, core statements, or any other output of the platform. These outputs reflect algorithmic processing of your inputs — they are not professional assessments, diagnoses, or recommendations.

In any event, our total aggregate liability to you for all claims arising from or related to your use of The First Ten shall not exceed the amount you paid for the specific session or product giving rise to the claim.

Nothing in these terms excludes or limits liability for death or personal injury caused by negligence, fraud, or any other liability that cannot be excluded under English law.

You agree to indemnify and hold harmless The First Ten Ltd, its directors, officers, and contractors from any claims, damages, losses, or expenses (including reasonable legal fees) arising from: (a) your use of the platform or its outputs; (b) any decisions or actions you take based on AI-generated content or documents; (c) your breach of these terms; or (d) your violation of any applicable law or third-party rights.

We may update these terms from time to time. Material changes will be communicated via the email address associated with your account. Your continued use of The First Ten after changes are posted constitutes acceptance of the updated terms.

If you have a complaint or dispute, please contact us first at hello@thefirstten.io. We will make every reasonable effort to resolve the matter informally within 30 days.

If we cannot resolve the dispute informally, either party may refer the matter to mediation before initiating legal proceedings. Any legal proceedings shall be brought exclusively in the courts of England and Wales.

These terms are governed by and construed in accordance with the laws of England and Wales. Nothing in these terms affects your statutory rights as a consumer under applicable UK law.

For enquiries, contact us at hello@thefirstten.io.